Book Without Ads, Maggie Halvadjian
"Life is what you make of it!"- Magardich Halvadzhjian.
From circus school in Moscow, to directing and shooting wedding videos to the sounds of Mendelssohn, to creating the first modern music videos in Bulgaria and shaping the modern image of Bulgarian television - if Maggi Halvadzhjian's life can be defined in one word, there is no doubt that it would be "show". The camera loves him, and he loves her even more, and for over 20 years he has dedicated himself to the idea of entertaining, shocking and enchanting the viewer. But what happens when the director says "Stop" and the spotlight is turned off, and who was Magardich Halvajian before he became the recognizable face of the screen? We learn the answers in a book that has no commercials, but is full of revelations and truths about show business in our country.Without Commercials traces Maggi Khalvadzhian's long road to the television arena, where fierce battles for viewers' attention are fought. Armed with a rich imagination, which he inherited from his parents and further developed with his love for the visual arts, and armored with an iron discipline tempered by circus school and years in Italy, Maggie takes to the TV stage, determined to offer people something different and unprecedented, something very cool! "I believe that a person's life is defined by whether he is the driving force or a waiting one. Whether it is a locomotive or a caboose. Whether he conforms to the circumstances, or he creates the circumstances. I'm not one of the waiters and I step on the pedal to the hole until things happen." In "No Commercials," Maggie Halvajian talks with his typical humor, a lot of humanity and passion about his family outside of television and the television he has managed to make his home. In the book, he stands without inhibitions in front of the readers and talks openly about the happiest, but also the most difficult moments in his life, about the people with whom he shares his joys and sorrows, about the work and friendships with popular Bulgarian stars such as Sofi Marinova, Assen Blatechki, Maria Ilieva, Dimitar Rachkov, Lili Ivanova, about the disappointments and conflicts with others. The result is over 600 pages that frame his successful career as a director, producer and visionary and that bring inspiration that dreams come true if you work for them!
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