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Beaujolais – The Spirit of French Freshness
Beaujolais is an iconic French wine, known for its lively, fruity style and centuries-old traditions. The region is famous for the Gamay grape and its symbol – Beaujolais Nouveau, which brings festive cheer around the world every year.
The history of Beaujolais dates back to Roman times, with monks in the Middle Ages refining winemaking techniques. Today, besides Nouveau, the region offers elegant cru appellations with depth and character.
In 2025, the world welcomes Beaujolais Nouveau on November 20 – the perfect moment to enjoy the fresh spirit of the new vintage and celebrate the start of the wine year.
This year we celebrate Beaujolais on November 20
Why do we drink Beaujolais Nouveau every third Thursday of November?
The history of Beaujolais is a story of tradition, freshness, and authentic French charm. Since Roman times, grapes have been grown on the granite hills north of Lyon, but the true character of the region took shape during the Middle Ages, when monks focused on the Gamay grape – today the emblem of Beaujolais.
Over the following centuries, the wines gained popularity thanks to their light, fruity-aromatic style, which set them apart from everything known until then. In the 20th century, the region became world-famous for "Beaujolais Nouveau" – the young wine released just weeks after harvest, turning the third Thursday of November into an international celebration.
Today, Beaujolais is much more than Nouveau: its cru appellations offer elegant and distinctive wines, while modern producers combine tradition with sustainable and organic practices.
Beaujolais remains a symbol of vitality, lightness, and the joie de vivre of French winemaking – a wine that carries the spirit of the place where it was created.
In 2025, the new vintage is "uncorked" on November 20, making it the perfect moment to celebrate life and its flavors.
Cheers to the New Vintage!
No matter how impatient you are, Beaujolais Nouveau cannot be shipped before November 20.
This is the day the new vintage is officially released,
so celebrate its fresh taste and aroma right on time!
